TWICE

TWICE is a nine-member South Korean girl group formed by JYP Entertainment through the survival show Sixteen in 2015. Comprising members Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu, the group debuted on October 20, 2015, with their EP The Story Begins. Known as “The Nation’s Girl Group” in South Korea, TWICE quickly gained national and international recognition for their infectious bubblegum pop sound and captivating performances. Their breakout single, “Cheer Up,” released in 2016, topped the Gaon Digital Chart and was named Song of the Year at the Melon Music Awards and Mnet Asian Music Awards, solidifying their position in the industry.

TWICE’s music, often characterized by its “cute” and “color pop” style, resonated with younger audiences during their early years. Their hit singles, including “TT,” “Signal,” and “What Is Love?” became viral sensations due to their iconic choreography and relatable themes. By 2017, the group had achieved significant milestones, including their Japanese debut under Warner Music Japan with the compilation album #Twice, which set records for K-pop artists in Japan. Their first original Japanese single, “One More Time,” and subsequent platinum certifications highlighted their dominance in the Japanese market, while their influence in South Korea continued to grow with millions of album sales.

As their career progressed, TWICE began exploring more mature concepts and musical styles. Their 2019 hits “Fancy” and “Breakthrough” showcased a shift toward a more sophisticated image, incorporating electro-pop and sensual choreography. Albums like Feel Special, Eyes Wide Open, and Formula of Love: O+T=<3 further demonstrated their versatility, blending genres such as EDM, retro synth, dance-pop, and contemporary R&B. This evolution not only expanded their musical repertoire but also solidified their reputation as artists capable of adapting to global trends while maintaining their unique identity.

TWICE’s global reach extended beyond Asia with their signing to Republic Records for American promotions. Their first English single, “The Feels,” marked their debut on the US Billboard Hot 100 and UK Singles Chart. In 2024, their EP With You-th topped the Billboard 200, cementing their position as global pop icons. Their Ready to Be World Tour, spanning five continents with over 1.5 million attendees, showcased their unparalleled ability to connect with international fans. Highlights included sold-out stadium concerts in Japan and the US, making them the first K-pop girl group to achieve such feats.

TWICE’s artistry often reflects contemporary culture, with their lyrics and music videos drawing inspiration from social media, modern relationships, and cinematic references. Tracks like “TT,” “Likey,” and “What Is Love?” have become cultural touchpoints, celebrated for their creativity and relatability. The group has received numerous accolades, including consecutive Song of the Year awards at major Korean music award shows and record-breaking music show wins.

Continuing their legacy, TWICE celebrated their ninth anniversary in 2024 with the release of their EP Strategy, which included collaborations with Megan Thee Stallion. They also became the first K-pop group to headline Amazon Music Live, achieving unparalleled viewership. With consistent innovation, TWICE remains at the forefront of the global music industry, embodying a blend of charm, versatility, and excellence.