Sub Urban

Daniel Virgil Maisonneuve, professionally known as Sub Urban, was born on October 22, 1999, in Nyack, New York is an American singer and songwriter. He was raised in Ridgewood, New Jersey, by a French Canadian father and a Taiwanese mother. From an early age, Maisonneuve demonstrated a natural affinity for music, beginning his classical piano training at the age of six. However, by the age of 15, he grew tired of playing compositions by other artists and sought to create his own music. This decision marked the beginning of his musical journey. In 2016, Maisonneuve dropped out of high school, citing manic depression as a key factor in his decision. Afterward, he turned to music production as a form of self-expression and therapy, isolating himself to work on various demos and honing his skills.

At the age of 15, Maisonneuve discovered electronic music production through a demo of Ableton, a music production software. Determined to master the craft, he taught himself through YouTube tutorials, experimenting with different sounds and genres. His music is known for blending electronic elements with rock and pop influences, often accompanied by deep, bass-heavy production and dark, cynical themes. Sub Urban’s ability to fuse sensual melodies with heavier soundscapes allowed him to stand out in the crowded music industry.

In 2019, Maisonneuve’s breakout single Cradles catapulted him into the spotlight. The track, characterized by its eerie melodies and haunting lyrics, quickly gained viral status after being widely shared on TikTok. The song resonated with a large audience, amassing over 600 million views on YouTube and becoming one of the most viewed TikTok videos at the time. Cradles reached number one on the Billboard Alternative charts and was certified platinum in Canada. This success led to a recording contract with Warner Records, establishing Sub Urban as a rising force in the alternative music scene.

Following the success of Cradles, Sub Urban released his debut EP, Thrill Seeker, on March 13, 2020. The EP further showcased his unique sound and lyrical style, with tracks exploring themes of isolation, mental health struggles, and societal critique. Songs like “Freak,” featuring Rei Ami, garnered significant attention and reinforced Sub Urban’s reputation as an artist unafraid to push boundaries. His music often draws inspiration from artists such as K.Flay and Cage the Elephant, blending electronic beats with alternative rock influences.

In 2022, Sub Urban released his debut studio album, Hive, featuring collaborations with well-known artists like Benee and Bella Poarch. His collaboration with Bella Poarch on the song Inferno received significant acclaim, and the track was certified gold in the U.S. Known for his theatrical and visually striking music videos, Sub Urban has built a loyal following, not only for his music but also for his distinct artistic vision.

Outside of his music career, Sub Urban is known for his private yet creative persona. He has been romantically linked to Russian model Renata Valliulina, and he now resides in Los Angeles, where he continues to develop his craft. As a dual citizen of the U.S. and Canada, Maisonneuve has become an influential figure in the music industry, recognized for his innovative approach and genre-blending sound.