Signature By SB

Signature By SB is a Toronto-based music producer and artist who’s quickly carved out a distinctive space in the global Punjabi music scene. Since emerging in 2019, he’s become known for blending bhangra-inspired rhythms with slick hip-hop production, crafting a sound that feels both rooted and futuristic. Rather than stepping into the spotlight himself, Signature By SB prefers to let his music do the talking—his name is his brand, and his sound is his signature.

A major part of his rise can be credited to his frequent collaborations with singer Bhalwaan, a partnership that has become one of the most compelling in Punjabi urban music. Their breakout track “Bad Habits” introduced fans to a bold new take on Punjabi pop, while follow-ups like “Ik Botal” and the full-length project Now or Never expanded their sonic palette with touches of G-funk, neo-soul, and reggaetón. Tracks like “Letter to an Angel” reveal a softer, more emotional side, pairing ethereal production with heartfelt lyrics.

But Signature By SB isn’t just a beatmaker—he’s also a tastemaker. Acting as his own A&R, he scouts emerging talent and builds collaborations that push Punjabi music forward. With a keen ear for innovation and a global sensibility, he fuses elements from R&B, Latin, electronic, and more into a cohesive, genre-blurring sound.