Farruko

Carlos Efrén Reyes Rosado, better known by his stage name Farruko, is a Puerto Rican singer and rapper who has made a significant impact on the reggaeton and Latin music scenes. Born on May 2, 1991, in Bayamon, Puerto Rico. Farruko’s journey to stardom began in the early 2000s, where he initially gained attention through social media platforms like MySpace. His early use of the internet to connect with fans and share his music played a crucial role in his rise to fame. Farruko’s first single, “Sexo Fuera del Planeta,” garnered a considerable following, leading to greater exposure and eventually catching the attention of Puerto Rican radio stations and music executives.

Farruko’s debut album, El Talento del Bloque, was released in 2010 when he was just 18 years old. The album was a success, showcasing his versatility in reggaeton and Latin pop, and featured collaborations with well-known artists like José Feliciano, Cosculluela, Arcangel, and Daddy Yankee. The album’s popularity solidified Farruko’s presence in the music industry and set the stage for his future success.

Over the years, Farruko continued to build on his early achievements, releasing a series of hit albums and singles. His sophomore album, The Most Powerful Rookie, released in 2012, demonstrated his ability to blend various musical styles, including electro and pop, with reggaeton. This album earned him a nomination for a Latin Grammy, further establishing him as a rising star in Latin music. His collaborations with artists such as J Balvin on the hit song “6 AM” and Shaggy and Nicky Jam on “Sunset” continued to elevate his profile, earning him multiple awards and chart-topping hits.

Farruko’s influence in the music industry extended beyond his solo work. In 2014, he co-founded the music label Carbon Fiber Music with his manager, Franklin Martínez. The label quickly grew, signing several artists and further solidifying Farruko’s role as a key figure in the Latin music industry. His continued success was marked by the release of more albums, including Visionary in 2015 and TrapXFicante in 2017, where he further explored and promoted the fusion of reggaeton with Latin trap, a genre that was still emerging at the time.

One of Farruko’s most significant achievements came in 2021 with the release of his hit single “Pepas.” The song, a fusion of tribal guarachero and reggaeton, became a global sensation, amassing over a billion streams on Spotify and becoming a defining track of his career. However, in 2022, during a performance in Miami, Farruko surprised fans by announcing his spiritual awakening and expressing regret for some of the content in his earlier songs. This marked a turning point in his life, where he publicly embraced his Christian faith, sharing his journey and reconciliation with his past and his family.

Despite this shift, Farruko resumed performing in 2023, balancing his faith with his music career. His journey, from a young artist utilizing social media to one of the most influential reggaeton stars, is a testament to his resilience and adaptability in an ever-evolving music industry. His contributions to Latin music and his willingness to grow both personally and professionally continue to inspire fans worldwide.