新しい学校のリーダーズ (ATARASHII GAKKO!)

Atarashii Gakko! (新しい学校のリーダーズ), also known internationally as ATARASHII GAKKO!, is a Japanese girl group formed in 2015. Managed by Asobisystem, Twin Planet, and TV Asahi Music, the group debuted in Japan in June 2017 with their first single, “Dokubana.” They later made their global debut in January 2021 under the 88rising label with the track “Nainainai,” marking a significant milestone in their career as they ventured beyond the borders of Japan. The group consists of four members: Mizyu (the leader), Suzuka, Rin, and Kanon, all known for their energetic performances, distinct individuality, and a unique style that blends various musical genres such as J-Pop, jazz, rock, and hip-hop.

Atarashii Gakko! stands out in the Japanese music scene for their bold, unorthodox philosophy. They embrace a concept that defies societal norms by promoting freedom of expression and individuality in a world that often rewards conformity. Their guiding principle—“In a time when only exemplar citizens are acknowledged, we strive to defy a narrow-minded society by embracing individuality and freedom”—captures their spirit of rebellion and their desire to represent Japan’s youth culture. The group has often been praised for their quirky choreography and eccentric style, which challenges traditional expectations of idol groups in Japan.

The group has steadily gained international recognition, partly due to their collaboration with 88rising, a label that has introduced various Asian artists to global audiences. Their live performances are characterized by a mix of humor, high-energy dance moves, and a theatrical flair, making them a hit with fans both in Japan and abroad. On December 7, 2023, they made their U.S. television debut, performing their song “Tokyo Calling” on Jimmy Kimmel Live! This marked a pivotal moment in their international expansion, showcasing their distinct style to a Western audience.

Atarashii Gakko!’s musical repertoire is eclectic, with tracks that fuse traditional Japanese sounds with contemporary genres like hip-hop and jazz. Their discography includes several albums and EPs, such as Maenarawanai (2018), Wakage ga Itaru (2019), and AG! CALLING (2024). They have also released digital singles like “Koi no Shadanki,” “Pineapple Kryptonite,” and the viral hit “Otonablue.” Their ability to shift between various genres while maintaining a cohesive image has earned them a diverse fanbase. The group’s creative vision extends beyond music to their bold fashion choices and visual storytelling, further enhancing their appeal.

The group’s major breakthrough came in January 2024 when they performed their first solo concert at the Nippon Budokan, one of Japan’s most prestigious venues. The concert, titled “Seishun Shurai” (“Invasion of Youth”), signified their rise to prominence in the Japanese music industry. The event was a celebration of their journey, filled with dynamic performances that exemplified their commitment to individuality and youthful rebellion.

Atarashii Gakko! continues to push the boundaries of what it means to be a Japanese pop group. Through their innovative approach to music, dance, and fashion, they have carved out a distinct niche in both the Japanese and international music scenes. Their message of self-expression and non-conformity resonates with a growing audience, making them a unique force in contemporary pop culture.