Alofoke Music

Alofoke Music, founded by Santiago Matías in 2006, is a leading media company based in the Dominican Republic, known for its pivotal role in promoting urban music, both in the Dominican Republic and internationally. Santiago Matías, born on December 6, 1981, in Santo Domingo, began his career as a rapper. However, he soon recognized the lack of media platforms dedicated to urban music in the country. This led him to establish Alofoke Music, initially launching a website that focused on underground rap and rap battles. The platform’s success quickly propelled Matías to shift from performing to becoming a producer and promoter for urban artists.

In 2013, Alofoke expanded its influence by introducing the Alofoke Radio Show, which featured exclusive interviews with urban music celebrities. The show aired on popular radio stations Power 103.7 FM and later KQ 94.5 FM, solidifying the company’s place in the music industry.

Alofoke Music’s impact went beyond media, as the company also ventured into artist management and music production. Partnering with artists like Ozuna, Matías acquired and rebranded Sonido Suave, a bolero station, to Alofoke FM, focusing on urban contemporary music.

The company’s influence culminated in October 2024 with a major concert at the Prudential Center, featuring global stars like Eladio Carrion, 50 Cent, El Alfa, and Anuel AA. Alofoke Music’s journey has made it a cornerstone of Dominican urban music, setting new standards for the genre globally.