Lily Baby dropped his highly anticipated fourth studio album, WHAM (short for “Who Hard as Me”), on January 3, 2025. Released under Quality Control Music, Motown, Glass Window Entertainment, and Wolfpack, the project solidifies his position as one of hip-hop’s most consistent hitmakers. The 15-track album boasts collaborations with some of the biggest names in the industry, including Future, Travis Scott, 21 Savage, GloRilla, Rylo Rodriguez, and Rod Wave. One of the standout moments comes from Young Thug, whose verse on Dum, Dumb, and Dumber marks his first musical appearance since his release from incarceration, making it a significant moment for fans.
Behind the scenes, WHAM features production from an all-star lineup, including Frankie Bash, London on da Track, Southside, and Wheezy, creating a dynamic blend of classic hip-hop beats and modern trap influences. While the album received mixed reviews—some praising Lil Baby’s versatility while others felt it didn’t push boundaries—it still made a major impact. Upon release, WHAM debuted at number one on the US Billboard 200, racking up 140,000 album-equivalent units in its first week, marking Lil Baby’s fourth consecutive chart-topping album.
To bring the album to life, Lil Baby announced the WHAM World Tour, running from June to October 2025, with stops across North America, Europe, Australia, and New Zealand. Special guests like BigXThaPlug, NLE Choppa, and Loe Shimmy will join him on select dates. The album rollout also included music videos for F U 2X and By Myself, further immersing fans in Lil Baby’s creative vision. WHAM not only reinforces his dominance in the rap scene but also highlights his ability to collaborate and evolve with the industry’s biggest talents.
