$NOT

Edy Junior Edouard, known by his stage name $NOT (stylized with a dollar sign), is a rising force in the American rap scene. Born on December 16, 1997, in New York City, he is of Haitian and Dominican heritage. At age seven, he moved to Lake Worth Beach, Florida, where his passion for music began to take shape. In 2016, $NOT began uploading tracks to SoundCloud, carving out a niche for himself with a raw blend of lo-fi aesthetics, emo rap vulnerability, and gritty trap beats. His breakout moment came in 2018 with the viral hit “Gosha,” which led to a record deal with 300 Entertainment and opened the door to a larger audience.

What sets $NOT apart is not just his sound but his image and mystique. Often seen cloaked in a hoodie, his reserved yet intriguing public persona has helped him build a devoted fanbase. $NOT’s music, while often dark and moody, carries an emotional weight that resonates with listeners navigating similar struggles. His debut projects, Tragedy + and Beautiful Havoc, highlighted his versatility — flipping between moody introspection and high-energy anthems without losing authenticity.

His 2022 album Ethereal further cemented his status as a genre-blending artist unafraid to experiment. Collaborations with A$AP Rocky, Trippie Redd, and Joey Bada$$ expanded his reach and showcased his ability to hold his own alongside major names. He’s also caught the attention of fashion brands and pop culture tastemakers, becoming a style icon in his own right.

More than just a rapper, $NOT represents a generation of artists breaking molds and blurring genre lines. His music and image speak to a youth culture that values honesty, self-expression, and individuality. As he continues to evolve, $NOT remains a fresh and unpredictable voice in modern hip-hop — one that’s as emotionally resonant as it is sonically cutting-edge. You can follow him on Instagram for music updates and a glimpse into his visual world.