F.HERO, born Natthawut Srimok on September 22, 1982, in Mae Sai, Chiang Rai, is widely regarded as one of the key pioneers of Thai hip-hop. Often known by his nickname “Golf” or his earlier moniker “Fukking Hero,” he started rapping in the early 2000s, carving out a path for Thai rap at a time when the genre was still on the margins. Inspired by Western legends like Eminem and Thai trailblazers like Joey Boy, he quickly became a standout figure through his work with groups such as Sing Nuer Suer Tai and the influential Gancore Club.

In 2015, F.HERO made a bold leap into solo territory with the emotional single “Chujai,” which marked a turning point in his career. He followed it up with the 2019 album Into the New Era, a powerful mix of hip-hop with traditional Thai influences that showcased his growth as both an artist and a storyteller. In 2020, he took on a new challenge by founding High Cloud Entertainment—a label focused on pushing Thai pop and hip-hop onto the global stage while mentoring young talent.

Collaboration has always been a hallmark of F.HERO’s style. He’s worked with top names across Asia, including BamBam of GOT7, Japan’s Babymetal, Changbin of Stray Kids, and Tiger JK from South Korea. These cross-cultural partnerships have made him not just a national icon, but a regional force in music.

Off stage, F.HERO is a proud husband and father. He married Belle Yupaporn in 2017 and their daughter, affectionately called “Chujai,” remains a central part of his life and inspiration. With over two decades in the game, F.HERO continues to reinvent himself—bridging generations, genres, and cultures with passion and purpose.