BIG30

Rodney Lamont Wright Jr., better known by his stage name BIG30, is a rising force in the American rap scene, representing Memphis, Tennessee with raw intensity and unmistakable Southern swagger. Born on December 28, 1999, BIG30 began making waves in hip-hop around 2018, quickly catching ears through a string of hard-hitting collaborations with fellow Memphis rapper—and childhood friend—Pooh Shiesty. Their breakout track, “Neighbors,” climbed to No. 51 on the Billboard Hot 100, putting BIG30 on the map with a gritty, no-nonsense flow that reflects the streets he comes from. In 2021, he released his debut mixtape King of Killbranch, which featured heavyweights like Lil Durk, Moneybagg Yo, Offset, and Future, cementing his place among the next generation of trap stars.

Known for his cool, commanding delivery and unfiltered lyricism, BIG30 brings a sense of urgency and authenticity to his music that resonates with fans of street rap. His follow-up projects Last Man Standing (2022) and Still King (2024) continued to build on that momentum, offering stories of hustle, survival, and defiance. Despite facing legal hurdles, including a 2020 arrest on weapons and drug charges, BIG30 has pushed forward with resilience, never losing sight of his vision. His inclusion in XXL’s 2022 Freshman Class underscored his growing influence in the genre. As he continues to carve out his legacy, BIG30 stands as a bold voice in Southern hip-hop, channeling his life experiences into every bar.