88rising

88rising (stylized as 88⬆) is a groundbreaking American media company and record label founded in 2015 by Sean Miyashiro, who hails from San Jose and has Japanese and Korean heritage. Originally created to spotlight Asian talent in the U.S., 88rising has since grown into a major cultural influencer, merging music, fashion, and digital media to elevate Asian voices in the global entertainment industry.

The label’s roster includes top artists such as Rich Brian, Joji, NIKI, and the Higher Brothers, all of whom have made a significant mark on the international music scene. Rich Brian’s debut album Amen charted on the Billboard 200, while Joji’s Nectar hit No. 1 on the Billboard R&B/Hip-Hop Albums chart. Beyond just music, 88rising has become a platform for Asian artists to gain the recognition and success they deserve, helping them break into the global market.

88rising is also known for hosting the Head in the Clouds festival, often dubbed the “Asian Coachella.” This festival, which celebrates Asian culture and music, has expanded internationally, including performances in China, symbolizing the label’s efforts to bridge the gap between Eastern and Western music scenes.

With its innovative and inclusive approach, 88rising is reshaping the music landscape, offering a platform for Asian artists to showcase their talents and stories on a global stage.