SMILE! :D

SMILE! 😀 is Porter Robinson’s third studio album, released on July 26, 2024. This highly anticipated follow-up to his 2021 album Nurture marks a significant departure from the introspective themes of its predecessor. Instead, SMILE! 😀 embraces a vibrant, playful energy, reflecting Robinson’s desire to reinvent his musical style and explore new creative directions.

The album’s announcement came with a dramatic buildup. On March 1, 2024, Robinson revealed via social media that he had completed his third album, sparking excitement among fans. He had initially teased the release with a cryptic video and a countdown timer, which led many to believe he might be retiring. This was later revealed to be an elaborate promotional stunt. The first single, “Cheerleader,” was released on March 20, 2024. It showcased Robinson’s intention to craft a track that would resonate universally and instantly with listeners. The single was accompanied by a vibrant music video directed by Hugh Mulhern, capturing the upbeat and engaging spirit of the song.

The album’s second single, “Knock Yourself Out XD,” was released on April 24, 2024. This track continued the album’s exploration of a more energetic and upbeat sound, drawing on early 2000s pop-punk and rave influences. Robinson’s approach here contrasted sharply with the more atmospheric and introspective sound of Nurture. The third single, “Russian Roulette,” released on June 5, 2024, delved into themes of existential reflection and career uncertainty, offering a glimpse into Robinson’s ongoing personal and artistic journey. The accompanying lyric video, released on June 13, 2024, further expanded on the track’s themes through its visual storytelling.

The final single before the album’s release, “Kitsune Maison Freestyle,” dropped on July 19, 2024. This track was promoted through a unique pop-up event at the Maison Kitsuné showroom in Los Angeles, where Robinson gave away designer clothes worth an estimated $50,000. This event not only highlighted his connection to the brand but also emphasized his commitment to creating memorable experiences for his fans.

SMILE! 😀 was officially released on digital platforms on July 26, 2024, with physical copies on vinyl and compact disc scheduled for August 23, 2024. The album features ten tracks, including collaborations with artists such as Frost Children. The music on SMILE! 😀 incorporates elements of pop-punk, rave, and modern hyperpop, reflecting Robinson’s desire to break away from his previous styles and explore new sounds. The album’s composition emphasizes fun and playfulness, with Robinson stating that he aimed to create a work filled with “no sincerity, all fun,” reveling in absurdity and spontaneity.

To support the album, Robinson announced his first world tour, set to begin in August 2024 and continue into 2025. The tour will feature performances by Ericdoa, Galileo Galilei, and Underscores, showcasing a blend of genres and styles that complement Robinson’s evolving sound. This tour represents a significant milestone in Robinson’s career, allowing him to connect with his audience on a global scale while promoting SMILE! 😀.

Overall, SMILE! 😀 reflects Porter Robinson’s ongoing evolution as an artist, embracing new influences and themes while maintaining his signature creativity and passion. The album’s release and subsequent tour mark an exciting new chapter in Robinson’s musical journey.