“Alter Ego” is the highly anticipated debut solo album by Thai rapper and singer Lisa, best known as a member of BLACKPINK. Released on February 28, 2025, through her own label, Lloud, and RCA Records, the album marks a significant new chapter in her career following her departure from YG Entertainment. Lisa uses this project as a personal and artistic statement, embracing creative freedom and showcasing a bold new side of herself.

Blending elements of hip-hop, electropop, and trap, “Alter Ego” highlights Lisa’s versatility as both a rapper and vocalist. She collaborates with a diverse range of artists, including Doja Cat, Rosalía, Future, Megan Thee Stallion, and Tyla, creating a dynamic mix of sounds and influences. Thematically, the album explores different facets of Lisa’s identity, allowing her to express her evolution as an artist and an individual. From high-energy anthems to introspective moments, “Alter Ego” serves as a reflection of her journey in the global music industry.

The album received a mixed reception from critics, with praise for its polished production and Lisa’s adaptability, while some reviews questioned its overall cohesiveness. Despite this, it achieved impressive commercial success, debuting in the top ten in multiple countries, including Australia, Germany, and the Netherlands, and charting in the top twenty in regions like Japan and the United Kingdom. Available on all major streaming platforms, “Alter Ego” solidifies Lisa’s place as a solo artist, proving that she’s ready to carve out her own path beyond BLACKPINK.