Kim Loaiza

Kim Loaiza, born Kimberly Guadalupe Loaiza Martínez on December 12, 1997, in Mexicali, Baja California, is a Mexican singer, digital creator, and entrepreneur who has risen to become one of Latin America’s biggest online stars. She moved to Mazatlán, Sinaloa, at the age of nine, where her love for performing and creativity began to flourish.

Her career took off in 2016 when she launched her YouTube channel with beauty and lifestyle content. Her down-to-earth charm and honest personality resonated with millions, quickly transforming her into a viral sensation. Over the years, she expanded into vlogs, challenges, and music, eventually becoming the most-followed Spanish-speaking personality on TikTok by 2023—with over 80 million followers.

In 2019, Kim made her music debut with Enamorarme and followed up with chart-friendly tracks like No Seas Celoso and Me Perdiste. She’s collaborated with major Latin artists like Zion & Lennox and Ovy on the Drums, and in 2022, made history as the first Mexican artist to perform at Tomorrowland, debuting Fuego with Dimitri Vegas & Like Mike.

Beyond the spotlight, Kim co-founded her own mobile phone brand, Space Movil, with husband and fellow influencer Juan de Dios Pantoja. Together, they have two children, Kima and Juanito.

In 2023, she briefly stepped away from social media to focus on family, but returned in 2024 with a new single, La Mejor Decisión. Kim Loaiza continues to inspire millions, balancing fame, music, motherhood, and business with authenticity and heart.