AWE

AWE, the second mini album by XG, was released on November 8, 2024, and marks a pivotal chapter in the group’s artistic evolution. The album explores the layered emotion of “awe” — a mix of fear and wonder sparked by the unfamiliar. Through bold visuals and an elevated sound, AWE challenges listeners to embrace the unknown and lean into their own transformations, mirroring the group’s continued push beyond the boundaries of K-pop and global pop conventions.

Visually and sonically, the album taps into a futuristic, otherworldly aesthetic. Its title track, “HOWLING,” captures the group’s power and unity with a raw intensity — blending upright bass with industrial synths for a dynamic, genre-bending sound. The accompanying music video portrays the members as extraterrestrial forces bringing vibrancy and freedom to a cold, controlled city. This symbolic transformation reflects XG’s message of breaking through societal molds and reclaiming individuality.

AWE is more than just a collection of songs — it’s a declaration of identity and purpose. Each track builds on XG’s unique sound while showcasing their growth as vocalists, rappers, and performers. The album reinforces the group’s place as global trendsetters, with a message rooted in strength, authenticity, and collective power.

Following the release, XG launched their first world tour, The First HOWL, performing across Asia, North America, and Europe. The album was released in various formats — including member-specific editions, fan club versions, and vinyl — giving fans multiple ways to experience the AWE era.