HAPPY BURSTDAY

HAPPY BURSTDAY, the fifth studio album by South Korean boy group SEVENTEEN, was released on May 26, 2025, via Pledis Entertainment and YG Plus. Marking their 10th debut anniversary, the album serves as a powerful statement of rebirth and creative renewal. Its title—a playful fusion of birthday and burst—embodies SEVENTEEN’s intent to break new ground and celebrate their journey with explosive energy. The 16-track album features the electrifying lead single “Thunder” alongside individual solo tracks from all 13 members, spotlighting each member’s unique musical identity. Making the release even more special, SEVENTEEN collaborated with legendary producers Pharrell Williams and Timbaland, bridging K-pop with global soundscapes. Fans could begin pre-ordering on April 28, 2025, with the album available in several formats, including CD, Kit Album, and QR versions. Physical copies came in three concepts—NEW ESCAPE, NEW MYSELF, and NEW BURSTDAY—each offering exclusive content such as photobooks, posters, and collectible items (Weverse, SHPLAZA, Wikipedia).

To celebrate the comeback, SEVENTEEN organized a three-day fan event called the “B-DAY PARTY” from May 23–25, which culminated in a special live performance at Jamsu Bridge in Seoul. The celebration featured interactive zones, photo spots, exclusive merch, and a stamp rally, allowing fans to fully immerse themselves in the HAPPY BURSTDAY experience. Additionally, SEVENTEEN dropped a special two-part edition of their variety show “Going Seventeen,” which tied directly into the album’s deeper narrative themes. Conceptually, HAPPY BURSTDAY explores ideas of change, transformation, and self-reinvention. Through vivid teaser films and emotionally resonant visuals, the group delves into stories of disappearance and rediscovery—capturing the essence of growing up and moving forward. With this release, SEVENTEEN opens an exciting new chapter, staying true to their artistry while boldly pushing creative boundaries (Kpopmap, Sportskeeda, NME, BroadwayWorld).