Guilty Pleasure

JoJo Siwa’s debut extended play (EP) as an adult artist, Guilty Pleasure, released on July 12, 2024, marks a significant shift from her previous child-friendly persona to a more mature, authentic version of herself. This EP showcases JoJo’s desire to explore new musical territory and embrace her identity more openly. Comprising five tracks, Guilty Pleasure delves into themes of self-discovery, personal growth, and navigating the complexities of adulthood. The EP features contributions from notable artists and producers, including Meghan Trainor and DJ White Shadow, known for their work with major pop icons. The result is a blend of electro-pop and new-wave influences, creating a vibrant and energetic sound.

The title track, “Guilty Pleasure,” is a bombastic electro-pop number that sets the tone for JoJo’s new musical direction. Co-written by Meghan Trainor and DJ White Shadow, the song is characterized by catchy hooks and energetic beats. Its accompanying music video, set in the whimsical “Guilty Pleasure House,” features JoJo sporting bedazzled teddy bears on her head and wielding power tools in sequined construction wear, adding a campy, theatrical element to the track. “Balance Baby” showcases JoJo’s versatility, with lyrics about finding balance in life and relationships. Although the track features a danceable beat and provocative lyrics, it has received mixed reviews for feeling somewhat manufactured, as if designed for a challenge on RuPaul’s Drag Race.

The EP’s experimental side is highlighted in “Yesterday’s Tomorrow’s Today,” which embraces a “carpe diem” mentality with a sea shanty melody and playful lyrics. JoJo sings, “Yesterday’s tomorrow’s today / Before you know it, you’ll be dead / Or at best, you’ll be old and gray,” emphasizing the urgency of living in the moment. “Choose UR Fighter” stands out as the most sonically compelling track, featuring a propulsive new-wave sound and introspective lyrics about JoJo’s experiences with past relationships. The song’s emotional depth and raw honesty are underscored by lines like, “Some of my exes are ugly / Some of my exes are vain / Some of ’em held me like heaven / But pleasure don’t make up the pain.”

The final track, “End of an Era,” serves as a reflection on JoJo’s journey from child stardom to adulthood. It is a bittersweet anthem that acknowledges the challenges of growing up in the public eye while celebrating the new chapter in her life. The song’s nostalgic undertones and heartfelt lyrics resonate with anyone who has experienced significant life changes. While Guilty Pleasure has received mixed reviews, it represents a brave step for JoJo Siwa as she transitions into adulthood. Critics have noted that the EP feels like an identity crisis at times, with JoJo struggling to balance pleasing her long-time fans and exploring her true self. Despite this, Guilty Pleasure has been recognized for its contributions to the queer pop canon and is expected to find a lasting place in gay clubs and among LGBTQ+ audiences.

Overall, Guilty Pleasure is a testament to JoJo Siwa’s resilience and willingness to take risks as she continues to evolve as an artist. It captures the complexities of growing up and finding one’s voice in an ever-changing industry.