Charm

Charm, the third studio album by Clairo, marks a significant milestone in her career as a self-released project. Released on July 12, 2024, it follows her critically acclaimed 2021 album Sling. Charm is notable for its warm, ’70s-inspired sound, crafted in collaboration with producer Leon Michels and a talented roster of musicians, including Nick Movshon, Homer Steinweiss, Marco Benevento, and Dave Guy.

Clairo’s journey leading up to Charm was marked by personal and professional evolution. After the success of Sling, which was praised for its introspective themes and artistic growth, Clairo faced health challenges during her subsequent tour. Despite these setbacks, she continued to engage with her audience through charity singles and collaborations in 2023. The anticipation for her next project was palpable, with teaser posts on social media hinting at a new album.

The announcement of Charm came with the release of its lead single, “Sexy to Someone,” on May 23, 2024. This track, described as “flirty” by Uproxx and a “summer stunner” by Rolling Stone, set the tone for the album’s exploration of sensuality and intimate moments. The second single, “Nomad,” released on June 28, 2024, further cemented the album’s place in Clairo’s evolving discography.

Recorded at Allaire Studios in upstate New York and Diamond Mine Recording in Queens, Charm features live analog tape recording, a nod to the analog warmth that defines its sound. The album’s production, helmed by Leon Michels, blends elements of jazz, psychedelic folk, and soul, creating a lush, nostalgic atmosphere. This marks a departure from the more atmospheric production of Clairo’s previous work, embracing a more textured and groove-oriented approach.

The tracklist of Charm includes “Nomad,” “Sexy to Someone,” “Second Nature,” “Slow Dance,” “Thank You,” “Terrapin,” “Juna,” “Add Up My Love,” “Echo,” “Glory of the Snow,” and “Pier 4.” Each song reflects a nuanced exploration of fleeting, intimate experiences, characterized by rich instrumentation and Clairo’s signature soft vocals. Tracks like “Slow Dance” and “Terrapin” showcase intricate arrangements with flute and piano, while “Echo” introduces a psychedelic twist with its spacey synths and droning delivery.

Critics have praised Charm for its sophisticated sound and the warmth of its production. The album continues Clairo’s trajectory of artistic growth, retaining the introspective charm of her earlier work while delving deeper into a lush, retro-inspired soundscape. The themes of fleeting moments and intimate experiences are woven throughout the album, capturing the essence of Clairo’s songwriting.

In support of Charm, Clairo has embarked on a North American tour, beginning in September 2024, with performances scheduled at notable venues like the Fonda Theatre in Los Angeles and Webster Hall in New York. The tour will be supported by Alice Phoebe Lou as the opening act.

Overall, Charm is a testament to Clairo’s evolving artistry and her ability to blend personal reflection with a rich, nostalgic sound. Its success, both critically and commercially, underscores her growth as an artist and her continued relevance in the music industry.